Line messenger launches in-app token

Line, the Japanese-based messaging app that started in 2011, has launched own cryptocurrency called Link that will be available for in-app uses this September, a few days after launching a blockchain called LINK Chain.

The Link cryptocurrency will serve as a token for a reward system within the company's blockchain and users can acquire LINK as an incentive for using these dApp services. The Link token can then be used as payments or rewards within the dApp services that will be hosted on the recently launched blockchain LINK Chain. For instance, they can use Link as a payment or rewards within the dApp services in categories such as contents, commerce, social, gaming, exchange and more within the LINE ecosystem.

The new digital asset will be registered and distributed on the company's global digital asset exchange BITBOX this September. The cryptocurrency allows trading of different Altcoin pairs and also works for mobile devices. It also works as a wallet for Altcoin and charges transaction fee of 0.1% for both makers and takers.

Users can then acquire Link and trade it with other digital assets on this platform/exchange. Link holders will also be able to get promotions, discounts on trading fees and payments among other events on the exchange. It will also be used for commercial applications such as payment for products/services, discount benefits, and payback. In social applications, the cryptocurrency can be used for in-app payment systems and wire transfers between individuals.

Other uses include in-game trading and character improvements as well as payment for music and videos and webtoons, and payment for products/services, discount benefits, and payback.

There also will be no ICO for token issuance that will see a total of 800 million tokens distributed. The smallest unit is called cony (1,000,000 cony = 1 LINK)

However, Japan resident users can only receive rewards for activities in dApp services as Link Points and not Link crypto due to regulatory limitations in the country.

The company built the blockchain network after launching of Genesis Block on August 23. The blockchain will allow integration of blockchain dApps and services on the messaging app. These points cannot be deposited, withdrawn, transferred, traded or exchanged at cryptocurrency exchanges, including BITBOX, until there is authorization.

Currently, Line allows users to exchange texts, images, video, and audio, and conduct free VoIP conversations and video conferences. It has an estimated global reach of 700 million people and operates mainly in Thailand, Indonesia and parts of Europe as well as Japan.

David Kariuki

David Kariuki likes to regard himself as a freelance tech journalist who has written and writes widely about a variety of tech issues that affect our society daily, including cryptocurrencies (see and; climate change (, OpenSim and virtual reality (see He is currently pursuing a MSc in Environmental Management at Open University. He does write here not to offer any investment advise but with the intention of informing audience, and articles in here are of his own opinion. Anyone willing to use any opinion here as advise to invest in crypto should obviously take own responsibility and accountability of their losses (or benefits) thereof. You can reach me at [email protected] or [email protected]

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