9 Ways A Merchant Will Benefit From Blockchain

reducing the costs associated with errors and fraud." It can also help to build an interlinkedthe  loyalty network, large loyalty rewards program providers and this can offer added value to their and other businesses.

Also, the customer is able to access and manage rewards frictionlessly including deciding how and with whom customers can use these rewards. This include possibility of transferring rewards in real time and faster as well as providing a secure environment (making of irreversible transactions, preventing double spending, fraud and abuse).

3. Automating and improving accuracy, speed of supply chain

An immense advantage accrues to retailers who use blockchain to trace products from the manufacturer, to the distributor, and finally to a retailer’s warehouse. Tracking helps to avoid tampering or losses or raising of alerts in case of an health issue.

First, it can help with greater automation and removing of paperwork and inaccuracies on freight invoice data (10 percent of freight invoices have inaccurate data that leads to other inefficiencies in the industry). Improved automation would finally improve payment automation and ownership transfer.

The current supply chain often creates low transparency, non-standardized processes, data silos and diverse levels of technology adoption and blockchain can help to enable data transparency and access among relevant supply chain stakeholders, creating a single source of truth according to a report by DHL and Accenture on use of blockchain in supply chains.

Blockchain would also facilitate more trust among supply chains by its secure distributed nature as well as ability to provide error-free flow of goods. It can also help remove the many frictions caused as different parties interact, communicate and transact. It would certainly help them collaborate more. The track-and-trace capabilities enable for transparency and traceability of products regarding where they are coming from, legality -- whether counterfeit or not, and information helpful to customers such as whether they are preserved as per conditions and if they are ethically sourced.

4. Proving authenticity of products

Blockchain would make it easier to confirm authenticity of products on and after transit. This can be helpful for luxury goods and one-of-a-kind merchandise, such as art, or time-sensitive items, such as concert tickets.

According to the International Chamber of Commerce (ICC), counterfeit and pirated goods will drain $4.2trn from the global economy and will put 5.4 million legitimate jobs at risk by 2022. There is no doubt on the negative impacts of counterfeits to companies. Information is recorded at every stage about the source, handling and condition of the products will be immutable on blockchain. Sweetbridge, for instance, is a blockchain accounting protocol that will help record and trace the origins of products and help firms fight counterfeits.

5. Creating custom smart contracts

Blockchain can help companies to create and manage different types of smart contracts that serve their needs. These self-executing lines of codes based on agreement between counter-parties help eliminate human error, reduce costs of transactions, reduce chances of manual handling and its possibilities for human errors and conflicts, as well making transactions faster.

Businesses can benefit from the accuracy and automation of the contracts, transparency, trustlessness, speed, security and clear communication, efficiency, backup and avoiding of paperwork, benefits that arise with use of smart contracts.

6. Identity management and intellectual protection

Identity management is much more easier, accurate and low cost on blockchain and there are many financial organizations using this capability. We have detailed several projects working on things that relate to management of identity on the blockchain but basically, ID management on blockchain involves creation of a digital ID and storage of it on decentralized computer systems, giving users the control and ability to determine who they want to share ID with.

More important for firms, for instance, would be to secure financial systems against fake identities by having immutable (permanent or un-deletable and unalterable sort of) records of IDs and making it easier to verify user identity on platforms. Obviously, centralized storage that still do not use blockchain are more prone to compromise and use of data is almost always compromised or misused even internally because essentially someone is always trusted to handle, store and distribute as well as share it. Think governments and the way they work. 

A firm can also use blockchain to make secure digital rights of property and copy rights etc.

With these digital IDs on blockchain, for instance, people can do peer-to-peer arbitration, become citizens (for instance the idea of World Citizenship Passport on BitNation), notarize their marriages, birth certificates, business contracts and do more. The IDs are not only stored on a more secure network thanks to blockchain encryption, but also when shared buy their owners to organizations, it can help identify and eliminate fake identities. It has also been tried in education award circles.

You might also want to check some social networking platforms/projects that incentivize their network of users for sharing such data and information. Some other social networks based on blockchain, for instance, might also have some good value for marketers and advertisers. 

7. Crowdfunding

Many firms are already utilizing blockchain and cryptocurrencies in their funding campaigns with several benefits. For instance, cryptocurrencies and blockchain facilitates tokenization of assets and companies are able to raise funds quickly and easily.

So a company could think of an ICO or an hybrid model of fund raising, which combines VC/PE (venture capital/private equity) funding and ICOs, and is increasing in popularity.

8. Advertising products/finding users 

Blockchain has been used to create ad platforms which retailers and marketers can use with added advantages of lowering advertising costs and fraud, as well as incentivizing viewers, which comes with increased viewership, conversion and loyalty.

9. Selling in marketplaces

Blockchain marketplaces allow for advertising, direct selling, peer-to-peer sharing and transactions which eliminates third parties making transactions faster, less costly for both customers and retailers, among other benefits.

David Kariuki

David Kariuki likes to regard himself as a freelance tech journalist who has written and writes widely about a variety of tech issues that affect our society daily, including cryptocurrencies (see and; climate change (, OpenSim and virtual reality (see He is currently pursuing a MSc in Environmental Management at Open University. He does write here not to offer any investment advise but with the intention of informing audience, and articles in here are of his own opinion. Anyone willing to use any opinion here as advise to invest in crypto should obviously take own responsibility and accountability of their losses (or benefits) thereof. You can reach me at [email protected] or [email protected]

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