MoreFrom Partners With Utrust to Accept Cryptocurrency Payments 

Partnership offers consumers the ability to purchase electronics from over 600 brands using top cryptocurrencies 

Zug, Switzerland — 16 October 2019MoreFrom, a UK based independent online IT retailer, has partnered with Utrust, the cryptocurrency payment solution offering instant transactions, buyer protection, and crypto-to-cash settlements. MoreFrom customers can now pay for more than 200,000  products from over 600 brands using cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), DASH, DigiByte (DGB) and Utrust’s own UTK.  

Founded in Sheffield, England in 1995, multi-award winning retailer MoreFrom encompasses MoreComputers, MoreGaming, MoreElectricals, MoreOffice and MorePhones and provides consumer technology products with no hidden charges. MoreFrom’s customers now have the option to purchase their favourite hardware, from computers and phones to gaming and drones, with cryptocurrency and the highest standard of buyer protection. 

Utrust is working to revitalise the retail payments industry by providing instant and seamless crypto-to-fiat conversions to benefit and protect both buyers and merchants. In partnering with Utrust, MoreFrom can now settle payments directly to its bank in fiat on the very same day they are received, offering protection from any risk of potential market volatility. 

Commenting on the partnership, Utrust CEO, Nuno Correia, said, “MoreFrom is a fantastic addition to the Utrust merchant network, allowing customers to pay for globally recognised products such as Samsung and Fitbit, with top cryptocurrencies. As more independent vendors like MoreFrom integrate cryptocurrency payment methods into their platforms, the standard of buyer protection and ultimately customer satisfaction will improve. With the UK consumer electronics market projected to reach over €19 billion in 2020, and the UK gaming market expected to be worth £5.2 billion by 2021, we are thrilled to be driving the growth of cryptocurrency payments even further by partnering with MoreFrom. 

Chris Wheater, MD of MoreFrom, said “Cryptocurrency payments mark the next frontier in the evolution of the consumer electronics market as consumers demand the highest level of security and efficiency when paying for hardware. Thanks to Utrust, MoreFrom remains at the forefront of the industry introducing cryptocurrency payments to provide the best possible buyer experience for our consumers.”

Utrust’s core technology will allow MoreFrom to take advantage of the increased security and convenience of cryptocurrency payments.  It will also significantly reduce processing fees and eliminate inconvenient credit-card chargebacks and fraudulent payments to bring greater transparency and trust to the world of online payments. With the Utrust platform, MoreFrom customers can pay for their electronic hardware using the native Utrust token (UTK) as well as popular cryptocurrencies including BTC, ETH and DASH.

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About Utrust

Utrust is the leading cryptocurrency payment solution designed to modernize the finance and payments industry and solve the problems of traditional payment methods by offering instant transactions, buyer protection, and immediate crypto-to-cash settlements for the merchant. The Swiss-based startup was granted SRO approval to operate as a ‘financial intermediary’ under VQF, the self-regulatory organization approved by Switzerland’s independent financial-markets regulator, FINMA. The Utrust platform went live in 2019 when football club S.L. Benfica came on board as the first merchant and the first major European football club to accept cryptocurrency. Utrust has since added Phone House Portugal to its growing list of merchants. 

About MoreFrom

Founded in 1992, is part of the multi-million pound turnover Retail Group, providing IT, technology, consumer electricals, mobile phones and gaming products to consumers and businesses throughout the UK. With over 25 years trading experience the company continues to provide the latest products to a growing number of satisfied customers.

With Headquarters in Sheffield, provides UK wide coverage, offering over 200,000 products from the world's major manufacturers.

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