# Doodles Announces DOOD Token Plans for Its Colorful NFT Universe

> Doodles announced plans for its own cryptocurrency, DOOD, on February 13, 2025. The token would launch on Solana with a supply of 10 billion and a later bridge to Base, with 30% set aside for the community. New CEO Scott Martin said it would start out like a meme coin before taking on more utility; the token itself went live on May 9, 2025.

Source: https://cryptomorrow.com/2025/02/13/doodles-announces-dood-token-plans-for-its-colorful-nft-universe/
Last checked: 2026-11-10

The pastel characters of [Doodles](https://www.doodles.app) were heading into a new phase in February 2025. On February 13, the NFT entertainment brand [announced DOOD](https://x.com/doodles/status/1890082282364629239), its own cryptocurrency, calling it "the official token of Doodles." DOOD would launch first on Solana, with a later bridge planned to Base, the Ethereum layer-2 network incubated by Coinbase.

*Historical news event: 2025-02-13. Retrospective report prepared November 2026.*

Doodles began in 2021 as a collection of 10,000 character illustrations by the artist Scott Martin, known as Burnt Toast. Its figures soon spread into music, animation and brand deals with companies such as McDonald's and Adidas. The token was pitched as the next step in that expansion, opening the brand to people who didn't own one of the NFTs.

## What the allocation showed

According to [The Block](https://www.theblock.co/news/ecosystems/2025-02-13-nft-brand-doodles-to-launch-solana-based-token-called-dood-340760), DOOD would have a total supply of 10 billion tokens, split as follows:

- 30% for the Doodles community
- 25% for an ecosystem fund
- 17% for the team
- 13% for "new blood," or newcomers
- 10% for liquidity
- 5% for the company

Those numbers show that a token launch isn't simply an airdrop for existing holders. Money for ecosystem development, staff and market liquidity sits alongside community rewards. Vesting and release schedules matter as much as the headline split, since a percentage on an announcement graphic doesn't show when each token can be sold or used.

## A new CEO and a change of direction

The announcement came just over two weeks after Martin [took over as CEO](https://decrypt.co/303207/ethereum-nft-project-doodles-swaps-ceos) from former Billboard executive Julian Holguin on January 28, 2025. In an [interview with Decrypt](https://decrypt.co/305661/ethereum-nft-doodles-solana-token-pivot) published the same day as the token news, Martin said Doodles had drifted toward "extractive" corporate tie-ins that frustrated holders, such as digital wearables sold alongside a Rubik's Cube collaboration.

"Without community, Doodles is an empty shell," Martin told Decrypt. He said Doodles would keep its higher-profile partnerships with McDonald's and Pharrell Williams, but would stop asking holders to chase on-chain collectibles few people wanted.

![Frame from Doodles' DOOD announcement video showing a purple-haired Doodles character lifting a dark helmet off their head against a pink background](/static/up/2025/02/cm-028-doodles-dood-announcement-character.webp)

*Image: [Doodles](https://www.doodles.app)*

## Meme coin first, utility later

Martin was open about what DOOD would look like at the start. According to Decrypt, he said the token would "initially hit the market as a meme coin," though he'd rather not call it one. Once US securities rules were properly navigated, he said, it would "morph into more of a utility coin" underpinning a set of gamified Doodles apps.

One example he gave was an art stunt: hanging an expensive sculpture from a gallery ceiling and letting people spend DOOD to lower it, bit by bit, into a car crusher. He described the idea as letting the audience finish the story.

When pressed on why Doodles needed its own coin rather than an existing one, Martin acknowledged that any token could have powered such features, then told Decrypt that the company had a fiduciary duty to bring value to its holders.

Doodles was following other NFT brands that launched tokens after the November 2024 US election, as the regulatory mood toward crypto shifted. Pudgy Penguins had [launched PENGU on Solana](/2024/12/17/pudgy-penguins-launches-pengu-on-solana-after-building-a-toy-brand/) in December 2024, and Azuki had also launched a token. Cryptomorrow has long explained the [difference between coins and tokens](/2018/01/04/differences-between-coins-verses-tokens/); DOOD sits firmly in the second group, issued on someone else's blockchain.

## Linking the token to creative experiences

The February announcement came before Doodles revealed DreamNet, an AI storytelling platform meant to help fans build characters and story worlds, with contributions tracked using DOOD. Doodles introduced it on March 27, 2025, and Martin later described it in detail in an [April interview about DreamNet](/2025/04/25/doodles-founder-details-dreamnets-ambition-for-ai-powered-cartoon-worlds/).

That gave the token a more interesting possible use than speculation alone. A fictional universe needs contributors and audiences, and ways to recognise the people who help it grow. Whether a cryptocurrency is the best way to reward them is a design question, not an automatic benefit of putting a token on a blockchain.

## The timeline

On February 13, DOOD was an announced plan, not a coin anyone could trade. The token went live on Solana on [May 9, 2025](https://www.theblock.co/news/ecosystems/2025-05-09-doodles-launches-its-native-token-dood-on-solana-353815), when The Block reported listings on exchanges including Bybit, Gate, KuCoin and MEXC, an airdrop claim on the Doodles website, and the launch of DreamNet alongside it.

For NFT collectors, the February news signalled where a well-known illustrated brand was heading: away from a single set of profile pictures and toward a wider entertainment business. The real test, as with any branded token, was what people could actually do with it after launch.

## Frequently asked questions

### When was the DOOD token announced?

Doodles announced DOOD on February 13, 2025. The token went live on Solana on May 9, 2025.

### What blockchain is DOOD on?

DOOD launched on Solana. Doodles said it planned to bridge the token to Base, Coinbase's Ethereum layer-2 network, later.

### What is the total supply of DOOD?

DOOD has a total supply of 10 billion tokens. Doodles allocated 30% to its community, 25% to an ecosystem fund, 17% to the team, 13% to newcomers, 10% to liquidity and 5% to the company, according to The Block.

### What is DOOD used for?

At announcement, CEO Scott Martin said DOOD would start out like a meme coin and later become more of a utility token for Doodles apps. Doodles later tied it to DreamNet, its AI storytelling platform.

## Sources

- [Doodles on X, DOOD announcement (February 13, 2025)](https://x.com/doodles/status/1890082282364629239)
- [The Block, Doodles to launch Solana-based token DOOD (February 13, 2025)](https://www.theblock.co/news/ecosystems/2025-02-13-nft-brand-doodles-to-launch-solana-based-token-called-dood-340760)
- [Decrypt, "Ethereum NFT Brand Doodles Reveals Solana Token Amid Pivot Away From 'Extractive' Corporate Deals" (February 13, 2025)](https://decrypt.co/305661/ethereum-nft-doodles-solana-token-pivot)
- [The Block, Doodles launches DOOD on Solana (May 9, 2025)](https://www.theblock.co/news/ecosystems/2025-05-09-doodles-launches-its-native-token-dood-on-solana-353815)
- [Doodles, DOOD token site](https://dood.doodles.app)

*Featured image: [Doodles](https://dood.doodles.app)*